TRADEMARKS

Protecting the Identity of Innovation

At ROYCE IP Asset Management, we understand that your trademarks and brands embody the very essence of your company’s reputation and goodwill.
In today’s global economy, a strong and defensible brand identity is not optional — it’s a strategic asset.

We help clients across industries develop, register, protect, and monetize their trademarks worldwide. Our integrated team of attorneys and branding professionals combines deep legal experience with business acumen, ensuring that every mark we protect strengthens your market position and enterprise value.

Our clients span a diverse range of sectors, including:

• Consumer goods and apparel

• Food, beverage, and cosmetics

• Financial and insurance services

• Technology, electronics, semiconductors, and software

• Medical devices and pharmaceuticals

• Clean energy and automotive innovation

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Trademark Strategy, Search & Registration

Establishing a distinctive mark is a critical first step in brand growth. We conduct comprehensive trademark searches, risk assessments, and strategic analyses to ensure your marks are both legally strong and commercially effective.
Our team handles all aspects of U.S. and international trademark registration, managing filings, renewals, and portfolio growth with precision and efficiency.

We also assist with brand clearance, coexistence agreements, licensing, and portfolio optimization to align protection with your broader business goals.

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Global Trademark Protection

Our international team coordinates filings and enforcement in more than 100 jurisdictions through a trusted network of attorneys and agents.
We understand the nuances of local legal systems, languages, and cultures — from China and Japan to Europe, India, and South America — ensuring your rights are safeguarded wherever your brand expands.

We streamline international filings through the Madrid Protocol and direct national applications, providing cost-effective, end-to-end management.

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Domain Name & Digital Brand Protection

Your online presence is an extension of your brand.
We assist clients with domain name registration, portfolio management, and enforcement against cybersquatting and digital infringement.
Our attorneys handle UDRP proceedings, Anti-Cybersquatting Prevention Act claims, and copyright or trademark violations across platforms such as WIPO, NAF, and major social media channels.

We also monitor and remove unauthorized use of protected marks and content from the web — ensuring your brand remains visible, authentic, and secure.

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Trademark Enforcement & Litigation

When disputes arise, our litigators act decisively.
We represent clients in cases involving trademark infringement, counterfeiting, trade dress, unfair competition, false advertising, and rights of publicity — from initial complaint through appeal.

Our focus is not just on winning cases but on preserving brand integrity and market equity, ensuring your intellectual property remains a source of strength and value.

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TTAB Proceedings

Our attorneys regularly represent clients before the Trademark Trial and Appeal Board (TTAB) in oppositions, cancellations, and concurrent use matters.
We evaluate each case with strategic precision — aligning legal action with your business objectives and brand growth strategy.

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Brand Portfolio Management

From startups to global enterprises, we manage entire brand portfolios — maintaining registrations, monitoring use, and policing against infringement.
Our proactive approach ensures your trademarks remain both compliant and competitive across every market you serve.

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Partnering for Global Brand Success

At ROYCE IP Asset Management, we protect more than trademarks — we safeguard reputation, trust, and legacy.
Through strategic registration, enforcement, and commercialization, we help transform your brand into an enduring global asset.