Makena Angus is the Director of Brand Licensing and Brand Development at ROYCE IP Asset Management, where she guides the growth and evolution of client brands through strategic partnerships and thoughtful market positioning. With a natural ability to connect people, ideas, and opportunities, Makena is known for her clear communication style and hands-on leadership in bringing brand visions to life.

In her role, Makena oversees the development and execution of licensing programs, working closely with brand owners, creative teams, and business partners to ensure alignment at every stage. She has a strong talent for identifying collaborations that feel authentic and mutually beneficial, helping brands expand their reach while maintaining their core identity.

With a background in brand strategy and relationship management, Ms. Angus brings a balanced perspective that blends creativity with practical execution. She is particularly skilled at guiding conversations between stakeholders, translating goals into actionable plans, and keeping projects moving forward with clarity and purpose.

At ROYCE IP, Makena plays a key role in shaping how brands are presented, experienced, and grown in the marketplace. Her approach emphasizes consistency, storytelling, and long-term value, ensuring that each initiative supports both immediate opportunities and broader brand development goals.

Ms. Angus holds a degree in Sociology and Digital Humanities at the University of California, Los Angeles, an academic foundation that informs her approach to brand development. Her studies provide insight into how people engage with culture, communities, and digital environments, allowing her to better understand audience behavior and emerging trends. This perspective enables her to guide brands in ways that feel relevant, human, and adaptable in an increasingly connected and evolving marketplace.